Monday, June 22, 2020

Being Able to Translate English to Spanish Quickly is Vital During Covid-19

English to Spanish translation services have been in high-demand throughout the Covid-19 pandemic.

Every day, the U.S. government publishes new Coronavirus news and guidance. However, for 53 million people in the U.S. Spanish, not English is their first language. As a result, it is necessary to translate English to Spanish quickly, to keep all Spanish speaking Americans informed.

English to Spanish Translation Services will Be Even More Important Post-Covid-19

Do you own a business in a predominantly Spanish speaking part of the U.S? If so, you might want to start thinking now about what kind of information you might need to translate from English to Spanish, ready for when your business reopens after Covid-19.

At present, many U.S. States are easing restrictions and almost half of the States still see the number of confirmed new Covid-19 cases growing. Many businesses will still have to operate under strict rules outlined by public health officials.

  • Businesses will need to ensure that customers observe strict social distancing rules.
  • Social distancing rules will differ from business to business. (How customers socially distance in Wal-Mart won’t be the same as how they socially distance in a hair salon.)
  • It will be up to business owners to educate customers on how to behave and stay safe while in their establishment.

In short, if your business operates in an area with a large Spanish population, you will owe it to yourself and your customers to provide relevant post-Covid-19 business guidance in both English and Spanish.

Should You be Offering Customer Service in Spanish?

As well as thinking about how to relate Covid-19 social distancing guidelines to customers, now is also an ideal time to think about making your entire business more accessible to Spanish speakers.

You might not speak Spanish yourself. However, there is nothing stopping you from making available a Spanish language version of your website to engage with more of the Spanish community.

There are also other ways that it is possible to make businesses more accessible to Spanish speakers.

  • Consider translating restaurants menus to Spanish.
  • Think about adding a Spanish translation to business brochures and flyers.
  • If your business is based online, think about creating and distributing Spanish language lead magnets to put your brand on the radar of more Spanish speakers.

What are the Benefits of Offering Customer Service in Spanish?

The benefits of offering customer service in Spanish are simple. Some estimates suggest that by 2050, there will be over 140 million Spanish speakers in the U.S. Spanish people also have a reputation for rewarding what they perceive as friendly customer service with extraordinary brand loyalty.

Make Sure to Book English to Spanish Translation Services Sooner Rather Than Later

Make no mistake, making your business more accessible to Spanish speaking can give you a lucrative edge over your competitors. However, if you do plan to make your business more Spanish-friendly, make sure to act sooner rather than later.

At present, there are just 76,000 translators in the American workforce. Many are also currently busy working on backlogs of assignments as a result of increased demand for their services during the Coronaviris crisis.

Thankfully, we at Languagers have more English to Spanish translators on the books than any other agency. This being the case, if you need something translating, make sure to turn to us before you do anyone else.

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