A
lot of people never really think about the idea of sign-language interpreters
until they see them first-hand. It’s simply a concept most of us don’t have to
worry about for our own benefit, and thus something that doesn’t naturally come
to mind. When you’re putting on an event that involves any sort of speaking or
presentation though, the need for an on-stage interpreter is clear. It is both
a means of ensuring that everyone in the audience is able to understand what’s
happening on stage, and a simple matter of inclusivity.
5 Reasons Your Event Needs An Interpreter
Looking
into the idea a little bit more deeply though, Languagers provides five specific reasons
your event should have
an ASL interpreter….
1 - More People Are Hard of Hearing Than You Guess
It’s
easy to fall under the impression that there simply aren’t that many people who
suffer from debilitating hearing loss. Perhaps you don’t have a close family
member or friend who is hard of hearing; maybe you don’t know anybody with this
sort of affliction, save a few people with age-related hearing loss. This may
be the case for many of us, but it doesn’t change the fact that there are
probably more people who are hard of hearing than you would guess.
The official numbers on deafness and hearing loss indicate that some 466 million people around the world have
“disabling hearing loss.” That’s a fairly sizeable portion of the population,
and while a significant number of the people affected are children, the bottom
line is that you may be more likely to be holding an event with some
hard-of-hearing guests than you realize. If you have several hundred people in
a room, it’s not altogether unlikely that someone there is deaf, or close to
it.
2 - Many of These People Are Discriminated Against
Among
the many people who suffer from disabling hear loss, it’s also an unfortunate
fact that many experience various forms of discrimination, including in
professional settings. Information regarding communication services and the deaf indicates that one out of every four deaf people has left a job
due to discrimination — and a whopping 70% of deaf people “don’t work or are
underemployed.”
If
you’re in a professional situation in which you’re tasked with hosting an
event, it’s your responsibility to do what you can to ensure you don’t further
these troubling statistics. An interpreter can
help you to be more inclusive, and — if the event is work-related — can help
any deaf guest to enjoy something closer to an even playing field.
3 - You Never Know Who You’re Missing
We’ve
discussed the need to include deaf individuals for their own benefit, and as a
matter of responsibility (and basic decency). But it will also benefit your
organization. Simply put, you never know who you might be missing if you hold
an event without an interpreter. An attendee who’s hard of hearing may just be
the customer, partner, or contact you’ve been hoping to meet — and without an
interpreter, he or she might never get your message.
4 - Communications Are Making a Comeback
Another
benefit to you and your organization comes from the fact that good
communication is — for lack of a better word — trendy. In an age when so much
of our day-to-day activity involves generic messaging, automated functions and
the like, consumers have actually come to care quite a lot about how businesses
present themselves and communicate.
This
is reflected clearly in the demand we see in related careers. According to statistics for students pursuing a bachelors in communications, more than 17,000 jobs in public relations are expected to be
added by 2028, and various advertising and marketing positions are now paying
median salaries in the six-figure range. These are all indications that
companies are recognizing the value of strong communications these days — and
having interpreters at live events is part of all of this. Essentially, by
expanding a communication effort to be this inclusive, you’re putting forth the
impression that your company is comprehensive and proactive in tis
messaging. It’s a good professional image to establish.
5 - Apps Aren’t There (Yet)
One last reason to include a live interpreter is that the apps for this sort of thing just aren’t quite there yet. We’ve covered the rise of AI-driven interpreter apps, and it’s true that some of them already exist. However they’re far from perfect at this stage — not to mention they’re not particularly well known just yet.
So, while it’s always tempting to assume these days that people have apps to help them get by, there’s still a need in this space for human interpreters. A trained, live professional conveying an event’s messages in ASL will simply be more valuable to guests than any app.
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