EVERYTHING YOU NEED TO KNOW ABOUT THE COSTS OF CLOSED CAPTIONING

Having closed captioning services  might not be the thing that crosses your mind while going to make some video content! But don’t you think that it's just as crucial for your marketing campaign or branding as anything else? If you are planning to have clients’ loyalty, more engagement and higher traffic then accessibility of content is everything you need. Be this for the adults having hearing impairments or people who would love to make the most of your informative videos, the closed captions validate your brand’s strength. But what are the costs of closed captions? 

Closed Captions and Their Costs  

Varying from the vendor to vendor, the closed captioning costs are different depending on features, video duration, quality, and services. From charging per minutes to round up per minute, the costs might start from $1 per minute. On the other hand, some agencies  have packages or exact fees system for closed captions. This may also comprise resubmissions, multiple speakers, integrations of video platforms and various formats. Besides, you must know that the faster turnarounds might be expensive as the charges or fees may differ too.  

When doing the closed captioning, caption placement or translations can be added as additional prices and one may consider adding them to the overall pricing structure. Moreover, quality matters a lot. Some agencies might fall radically short of a 99% accuracy rate whereas some vendors also have packages for effective quality assurance tests. While planning to make a budget for closed captioning costs, you must evaluate your needs which leads to a fail-proof process hence take quality into consideration and do things the right way! 

Which Process is Best for Closed Captioning?  

Did you know that creating captions involve several methods? By hiring a proficient captioning agency or doing it yourself or employing technology – Automatic Speech Recognition (ASR). For instance, YouTube offers 60 to 70% accuracy rates with free captioning so ending up with wrong ASR captions isn’t something that you would like. Also, in-house expenditures and time can add up the expenses. Whether it's about quality assurance, synchronization, or video transcription, you need to assess the need for the content. 

Understanding the standards of 99% accuracy rate, you must go through a rough patch of managing the in-house team, resources and time. With proficient transcriptionists and a well-learned team, hiring a vendor can solve your issues, and these captions can be made with either humans, technology or a blend of both. Besides, tackle the accuracy concerns by hiring agencies who use offshore transcriptionists, balance the accuracy rates, manage difficult content easily, offer advanced training to the team and the list goes on. 

When hiring for Closed Captioning - You Must Know 

Reading client’s feedbacks and examining their transcription method, may assist you to catch up with the vendor’s captioning services. Get the best value for your money by knowing the bulk discounts, cost of fees, and pricing structures. Employing technology to lessen the costs is a whole new level and we at Languagers, make sure that we bring costs down by using a mix of human efforts and technology. With a 99% accuracy rate, we assess it before handing over your project to you and have the know-how of crucial plugins, captions encoding tools and video integrations.  

At Languagers, we humbly advise you to investigate base fees, bulk discounts and read customer reviews of vendors before hiring them. Inquire about the pricing model and their transcription process for videos – you can do all of this by asking them for a test file to identify their working pattern. To know more about closed captions, feel free to contact us at Languagers!